Course description

This course explores, examines and informs how business marketing engages in Corporate Social Responsibility and sustainability issues. Specific topics will cover how these issues are influenced by consumer trends and how they are communicated to consumers. Marketing problems found in the non-profit, for-profit and public sectors are examined, and responsible (and irresponsible) marketing practices will be explored.', 'The students create marketing plans for an event, program, knowledge campaign, or whatever is useful for the organization.

The students would not implement the marketing plan but would provide an in-depth marketing plan for the organization to implement. Community partners should be ready to meet with a representative from the group of 5 students through calls or emails every few weeks.

At the end of the placement, the students present the partner with the marketing plan and they would be free to implement it as they wished.